The '90s-Inspired Slice Joint Honors And Elevates Traditional New York Pizza With 100% Naturally Leavened Dough, Housemade Fresh Mozzarella And much more.
New York, New York (January 22, 2020) – Founder Noam Grossman today announces the outlet of Upside Pizza – a slice joint in collaboration with international pizza consultant Anthony Falco – in Manhattan's Garment District (598 8th Avenue at 39th Street).
Upside Pizza is inspired by growing up within the '90s, when nothing mattered more than sports, rap and great pizza. The 330 square-foot shop serves signature pies freshly made in a classic and inimitable Montague Hearth Bake brick oven – rarely used in New York pizzerias – honoring the standard slice knowledge about a meticulous approach.
The pizza at Upside is really a labor of affection, perfected having a special water filtration system, responsibly sourced and house-made ingredients, along with a proprietary method to provide the ideal crust and crumb. They uses 100% naturally leavened dough, made with a sourdough starter and unbleached, unbromated flour. Each pie occupies to 72 hours to prep from beginning to end, leading to staples like the Upside Don, a two inch-thick Sicilian square slice with low-moisture mozzarella, house-made Sicilian tomato sauce, house-made breadcrumbs, Sicilian oregano, parmesan and topped rich in quality California olive oil. Additional pies incorporate a classic Cheese; Pepperoni Papi with four cheeses and pepperoni created using beef, pork with no added fillers; the Falcowitz with a white wine lemon cream sauce, fresh house-made mozzarella, sautéed mushrooms, parmesan, fresh parsley, lemon zest and freshly ground black pepper; and also the Fuzzy Dunlop – named after a legendary scene in HBO's acclaimed series The Wire – with house-pickled chili peppers and house-seasoned sausage. When available, fresh, local produce is delivered daily from nearby partners like Jersey Fresh, resulting in rotating special pie options based on what's in season.
Designed by Matt Dennis and Jonathan Visgaitis of Bolt Design Group, Upside Pizza's vibrant aesthetic is inspired by the 1990s. Found on a bustling corner at 8th Ave and 39th St, the area captures the power of the neighborhood and stands out with a forced-perspective optical illusion: in the opposite corner, passersby can see a bright red and pink checkered rotating cube connecting the outside towards the interior.
Inside the 330 square-foot shop, a bold, concrete terrazzo countertop is custom-made having a red, pink and teal acrylic inlay design; custom, hand-painted ceramic tiles cover the far wall from the space; and three 2×2 high-top tables are constructed with black matte tile with bright pink grout for having a quick slice. Three large grid lights with gold matte finish from Zero Lighting add to the kinetic and concrete energy of the space. Pizzas in the custom-painted display case are indexed by white graffiti marker on the glass, while busy New Yorkers can easily see the experience through the windows on 8th Avenue, which look into the pizza making station in which the team diligently stretches dough and tops pies before baking.
Photos credit: Molly Tavoletti
Upside Pizza is open Monday-Thursday and Sunday
from 11:00am-11:00pm and Friday-Saturday from 11:00am-1:00am.