I do that thing where I concentrate on the small things a great deal. It probably means I'm just detail oriented or analytical which I know are both true about myself and can sometimes be pluses during those annoying selection interviews. However, I have faith that the small things in life add up. The little parts of our society come together more frequently than we think to transmit us messages. These little messages wind up accumulated to produce a whole picture- a whole belief really.
It's ok if you’re confused right now. I'm too just a little, try not to let me lose you. I'll explain- Having a fun Target story.
I visited target the other day. It was mainly to hang out with my best friend before going to school but also who disapproves to focus on like ever? Therefore we walked around for a while, And discussed our lives while filling our arms with things we probably didn’t really need but i was buying anyway inside a typical Target shopping fashion. We examined, hugged goodbye, planned for the next time we would see one another and went our own ways. I had dinner with my loved ones after which drove back to school.
When I had been unloading and putting away the things I had purchased on our lovely little grocery shopping, I picked up one of the candles we had gotten. These were purchase one acquire one, and that i found two that smelled amazing, so of course, I acquired both. But what I didn’t really notice within the store was the specific candle. It had been called “Confidence and Freedom” also it was described to smell of “oak moss amber” regardless of the hell that means. To me, it smells very simply like guys. It's slightly soapy along with a little bit like cologne all ended right into a nice soy wax blend candle.
Now being the detail-oriented overanalyze that i'm, as I was putting away the rest of my stuff, I could not help but return to those tiny information on that one candle. I thought about how odd it was that a candle company chose to make an effort to categorize both of these words having a smell and the smell that they picked was associated with male products specifically.
They named a candle that has the aroma of men “Confidence and Freedom.”. These facts add up to result in the statements that, number 1, men smell like confidence and freedom; and therefore, inherently have both of those activities and number two, confidence and freedom can't be a “girly” smell. Heck, they even made the jar from the candle choosing blue.
Now I completely understand that this is definitely a small thing, that the only reason I even noticed the name was because I liked the actual product enough to buy it meaning just how much attention should really be given to a name on a candle? But my argument is the fact that small things like this are passive aggressive ways companies wiggle cultural messages into our way of life. And when enough companies repeat exactly the same message enough times in enough ways, it just because a cultural norm that we are living by without noticing.
So moral of the story? Next time you go candle shopping, overanalyze the candle before you purchase it so you do not possess to when you are home.
